Wednesday, 18 November 2009

Saville designs gift wrap as part of Manchester Christmas campaign

Manchester’s creative director Peter Saville has designed a limited edition gift wrap as part of the city's Christmas campaign.

Only 5,000 tubes of the multi-coloured wrap will be made available through the Tourist Information Centre, Manchester City Art Gallery, Urbis, Visit Manchester’s Christmas market stall in Albert Square, Vinyl Exchange in the Northern Quarter and online.

Saville said: “When I was approached to design a gift wrap for Manchester I thought it was a fantastic idea and something I have never done before. Designing a successful wrapping paper is not easy but working together with colleague Howard Wakefield, who lent his technical expertise, we’ve come up with a great result.”

Kate Harrison, chief executive of Cityco, the city centre management company, added: “This stylish gift wrap looks amazing and is a refreshing departure from the usual Christmas designs.

"It’s been cleverly created so each piece has a completely different look and even colour when wrapped round a present. Not only is it the first time that Peter Saville has created a wrapping paper design but as far as we know, it’s the first time a city has designed its own Christmas paper.

"The sheets have been cut to a size so that this stunning design can be framed, making an affordable and attractive Christmas present in its own right. This is yet another initiative that will help make this Christmas the biggest Manchester has ever seen.”

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