Wednesday, 5 November 2008

Cheeky brand concept

Came across this cheeky new brand concept today and thought it may provide some inspiration for how a simple title can be taken in very interesting ways. The identity has not only been applied to the product and some 'normal' promotion but also ambient media such as store shutters. (See below)

The following description is lifted from the product website

The Snog name, coined by ico, is derived from ‘Snow & Yogurt’ and is the perfect solution for a bold, young, urban and British brand. In effect, the name informed the entire creative concept. A fun and infectious copy-led approach followed. Bright pop colours and an edgy typographic style completed the brand.

ico are also working with Cinimod Studio on the shop interiors which will see the use of striking original illustrations, again created inhouse by ico. The brand will be a applied to variety of applications and merchandise which includes: Shop facia, interior murals, menuboards, graphic lightboxes, product cups, customer information cards, tee shirts and badges.

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